As copywriter for Nike+ I work directly with marketing and design to create editorial concepts and copy for the Nike+ App.
*The following is not an exhaustive list of the work I have done with Nike+*
Athlete Journal: CP3
Chris Paul doesn’t let anything stand in his way—not even broken bones. After breaking his hand in the 2016 playoffs, Paul wasted no time shaking off any trace of self-pity. “That night, I was obviously upset,” he says. “But the next day, I decided that everything is about getting back now. I get a chance to rewrite the story.”
When we spoke to CP3, we learned that his determination to overcome adversity is nothing new.
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Drop Zone: AJXXI 'SPACE JAM'
In ’96, Michael Jordan took his legendary presence from the court to the silver screen, where he teamed up with the Looney Tunes for an epic game of basketball against the evil Monstars. Space Jam became an instant classic, and the Air Jordan XXXI now arrives in a brand new colorway in honor of the film’s 20th anniversary.
Inspired by the intergalactic match-up, the cosmic colors of anthracite and concord are featured with a Flyweave upper and a full-length Zoom Air unit. An ideal combination for explosive moves—no matter the adversary.
#CHECKMESB
Skate legends are born in the streets, where days are spent riding rails, dodging security guards, landing tricks, occasionally eating pavement and catching all the mayhem on camera—consistently upload your best skate clips to Instagram for a shot at being featured as Skater of the Month on our SB channels.
1) Upload your best clips to Instagram
2) Tag @nikesb and use the hashtag #CheckMeSB
3) Have a chance to be featured as skater of the month on our SB channels
How Youness Amrani Stays Skating
To skate through fall chill, Belgium’s Youness Amrani layers up with Nike SB's performance-driven streetwear.
Amrani wears the SB Wool Coaches Jacket and long-sleeve thermal for breathable warmth that's easy to peel off. Stretch denim pants are fit to move, with hidden side vents to keep him cool—a necessity for long skate sessions.
Spotted In The Wild: 3 Shoes Fit for Battle
October 26 marked the return to the hardwood, where some of the league’s most feared players were spotted competing in the 'Battle Grey' collection.
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LEBRON JAMES IN THE NIKE ZOOM LEBRON SOLDIER 10Last season, LeBron brought home Cleveland's first major sports title in over five decades. But when you're on top, you have to fight to stay there.Stepping on-court in the new Soldier 10 ‘Battle Grey’, LeBron came out strong, earning his 43rd career triple-double in a winning effort.
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KYRIE IRVING IN THE KYRIE 2Coming off a post-season punctuated by late-game heroics—not to mention his first ring—Kyrie will be defined by his efforts to defend the title this season. To support a player best known for his crossovers, the rounded outsole of the Kyrie 2 enables smooth transitions for fast, fluid play—a crucial element that keeps his competitors on their heels.
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Inspired By The Unstoppable
The Doernbecher Freestyle collection celebrates the awe-inspiring resiliency and creativity of six patients of Doernbecher Children’s Hospital in Portland, Oregon. Each year, a hands-on creative collaboration lets young designers take their ideas from concept to creation using some of Nike’s most famous silhouettes.
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This year the patient-designers’ one-of-a-kind footwear designs draw inspiration from the things they love—from chicken nuggets and rock ‘n’ roll to their families, friends and favorite hobbies.
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